All Abtel telemarketing campaigns go through seven distinct phases, as explained below.

Investigative:

Agree upon the objective of any campaign with Client. Examine existing marketing procedures and
consider areas where support and specialist assistance may be required. Discuss various telemarketing
scenarios designed to highlight opportunity for business development.

Consultative:

Assess which service(s) will provide maximum benefit and agree on size and structure of any campaign
under consideration.

Creative:

Submit a customised strategy based on information provided during the investigative and consultative
stages. Ensure all requirements are accommodated, ensuring the primary and any secondary
objectives will be met through technical and creative processes in a cost effective manner.

Consolidation:

Agree on targets, structure and methodology of campaign. Include Client and telemarketing team in
consolidation brief and implement agreed improvements to the campaign model.

Proactive/dynamic:

Telemarketing team engage with target prospects using an established tactical approach and in an
intelligent and collaborative manner designed to achieve the primary and secondary objectives.
Information that will support future marketing strategies will be recorded and future opportunities
will be documented along with dates and reasons for contact.

Conclusive:

Post-campaign briefing between management team and telemarketing team to examine and interrogate
data, establish to what degree objectives were met and evaluate the success of the campaign.

Reporting/data:

Handover of campaign report and statistics to client. This will include observations made throughout
the campaign by the telemarketing team as well as recommendations for future telemarketing activity.
All data sourced, augmented or updated will be handed over to the Client.

Though separate entities, each of these phases, when integrated with our specialist skills, ensures a
successful campaign strategy designed around our client's needs.