Client: National Brewery

A major Scottish brewery had thousands of website visitors register for their newsletter. The main purpose if this was to develop an opt-in list of contact details and mobile telephone numbers, so it was decided that a competition line would be the best way forward - and turned to Abtel for support.

As speed was paramount we quickly set up a database of registrants and sent text messages or e-mails out with the competition details. The response was almost overwhelming and the campaign was viewed by all concerned as extremely successful – particularly bearing in mind the short timeframe.