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Total Solution case study Client: Jayeye Ltd  Based in Leeds, Jayeye supply high quality, stylish and innovative products to the Garden Centre industry. Their product range includes gardening, leisure and outdoor lighting products. Prior to a major infrastructure investment Jayeye’s directors decided to examine their business from their customer’s perspective and develop a totally fresh approach to their marketplace. Abtel was asked to provide tactical and marketing support on several fronts: First they needed to investigate what the market wants from a supplier in terms of product, and equally important, service – and all without alerting the competition! Abtel conducted a market investigation campaign that confirmed Jayeye’s suspicion that there are very few suppliers/manufacturers that consider service and speed of delivery an integral part of their business structure (the industry norm is commonly 3 – 4 months from order to delivery). Next, Abtel developed a dynamic business development strategy based around the findings of the market investigation campaign. A proactive order processing system was developed where specialist Abtel telemarketers took the Jayeye “message” to the market, simplifying the whole ordering process and making it easy for customers to order goods and open accounts. We also set up an inbound order and inquiry line where customers can re-order goods, request a sales appointment, direct their general inquiries and even be put straight through to their local account manager. Jas Gill – Director at Jayeye stated: “The immediate benefits of outsourcing to Abtel means we don’t have the hassleor expense of setting up processes, hiring personnel, investing in training or purchasing expensive telephony systems. But the main benefit is that Abtel has been a significant factor in the structure of our business. Their total solutions approach to marketing fits perfectly with Jayeye’s commitment to our customers.” A comprehensive statistical report of all marketing activity is delivered to Jayeye at agreed intervals and Abtel constantly monitor and develop alternative methods of market penetration for Jayeye. |