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Appointment Setting case study Client: Business Travel Management  Our client is a specialist Business travel organisation with numerous offices throughout the UK. They spent some considerable time looking for the right outsourced marketing support,placing high importance in getting to know the people working on their behalf – an ethos we wholly agree with. BTM offer a bespoke business travel service for the European/Worldwide business traveller as well as regular internal UK travellers, and place considerable value on being a national company with a local presence. They needed to widen their target audience and decided to run a pilot appointment setting campaign in order to benchmark our performance. BTM were sufficiently impressed with both the quality and the volume of appointments that upon completion of the pilot campaign they negotiated a contract for a further three campaigns to support various offices throughout the UK. Needless to say our client was as pleased with these campaigns as they were with the first, and we certainly hope our working relationship will develop further – watch this space! |