|
|
|
|
Event Attendance case study Client: Major UK Car Manufacturer Our client, one of the country’s most progressive vehicle retail organisations, found that when arranging various dealership events they were experiencing a higher than expected degree of “fall-out” from invitees. Abtel proposed an event attendance programme which co-ordinated sending event invitations followed by a proactive telephone call to influence attendance decisions. This approach proved to measurably increase attendance, and consequently our client asked us to develop our approach further. Many events now incorporate a data cleanse process, confirmation calls and aftercare calls. These additional calls permit our client to monitor their sales performance and provide a platform for future marketing activity. Our relationship with our client and their dealerships has progressed to the point where we have developed an entire sales development platform (V6 System) built around the specific needs of the motor industry. |