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Product Launch case study Client: Accolade Accolade investigates potential markets for technically innovative products. They had a product they wanted to launch into the new-build property and modular housing market but were unsure how best to approach these markets. Abtel sourced relevant data and sent introductory information and a product sample to decision makers at each target organisation. We combined this approach with a helpdesk facility where prospects could call for more (technical) information, and this was followed by proactive telephone contact to assess their viability to progress to a sales meeting with Accolade. John Hynd, Sales Director at Accolade: “Abtel’s multi-disciplined approach provided us with a far wider audience than we could have handled on our own. We knew we could focus on selling our product rather than worrying about targeting the right types of prospects. Would I use Abtel again? Just try stopping me!” |