case study
Client: Nationwide Gas Care
Nationwide Gas Care is a major force in the installation of central heating systems. They have an impressive business history with more than 20 branches throughout Scotland as well as a proactive brand awareness strategy.
They originally developed business management and optimisation software for their own use, but quickly realised the opportunity in selling their unique system to other businesses. But first they needed to confirm who would buy, how often, how much they would be willing to pay and how to structure the payment process.
Abtel was approached to provide tactical and marketing support and it was agreed we would source CORGI registered data in groups according to their size and location. We approached these organisations and asked them a series of questions designed to reveal those with the highest propensity to purchase.
Once the telemarketing phase of the campaign was completed, the data was interrogated and a comprehensive statistical report delivered to our client along with the original data. The information gathered confirmed the size of the opportunity and proved to be a compelling indicator of their target markets.
Abtel have since been approached by Nationwide Gas Care to provide marketing support for the national launch of this innovative business management system.