Client: UK Vehicle Roadside Rescue Organisation

Our client’s Business Services division wanted to develop a robust process of interrogating their marketplace in order to accurately target specific services to specific customers.

Abtel carried out an in-depth satisfaction survey to a large number of customers about their experiences with our client’s Business Services division. This provided a direct channel of communication which allowed our client to achieve its objective.

This type of survey also gave valuable feedback regarding positive and negative aspects of their sales approach, allowing our client to adjust tactics where necessary.